Marketing opportunities are vast when we employ digital platforms, but then again, so is the competition. When marketing a charity, you typically have little cash to splash around — so what do you do?
To help you navigate the various processes of digital marketing and create a successful campaign for your charity, check out this step-by-step guide which will show you how to run a campaign without overspending.
From business sites to social platforms, the internet plays a huge role in how we communicate and buy goods in 2018. In order to create an effective digital marketing strategy, you must create a chief campaign goal and let it guide the rest of your campaign. Going off-course will make it harder to manage your campaign and keep costs down, while deviating from what makes your charity unique could mean accidentally copying another organisation’s idea.
There are multiple campaign goals …