Tag: Marketing

Why digital marketing is important for SMEs?‍

Small and medium-sized enterprises (SMEs) are the backbone of any thriving economy. These businesses provide a lot of employment opportunities and cater to niche market needs in their respective industries. However, with increased competition from larger corporations and startups, SMEs need to find ways to stand out from the crowd. A digital marketing agency in Lagos can help SMEs gain visibility, attract new customers, and drive sales leads at an affordable cost. Small businesses often struggle with limited resources and a lack of brand recognition; therefore, they need to adopt digital marketing practices as a way to remain competitive in the market. Digital marketing is also known as online or “internet” marketing because it uses various online channels as advertising mediums. In this blog post, we’ll explain why you should invest in digital marketing if you own a small business or have aspirations of launching one someday.

Digital Marketing Helps




Why Marketing is Important for Your Business

Are you running a business and having a difficult time growing or expanding your customer base? You may benefit from investing in marketing tactics that are designed to help your business find its target audience and share the right message at the right time to drive traffic to your business and increase revenue. If you’ve never used marketing tactics in the past or aren’t sure why they’re necessary to help grow a business, here are a few of the reasons why marketing is important for your business’s success. 

Engagement

Marketing is a great way to engage with current and potential customers to make them aware of your products or services and help drive traffic to your website which can result in purchases. 

Create Loyalty

If you want to encourage repeat business and build a brand for your company, then brand marketing is important. Marketing keeps your business top of mind …




Launching a Charity Marketing Campaign Using a Digital Strategy

Marketing opportunities are vast when we employ digital platforms, but then again, so is the competition. When marketing a charity, you typically have little cash to splash around — so what do you do?

To help you navigate the various processes of digital marketing and create a successful campaign for your charity, check out this step-by-step guide which will show you how to run a campaign without overspending.

Campaign goals

From business sites to social platforms, the internet plays a huge role in how we communicate and buy goods in 2018. In order to create an effective digital marketing strategy, you must create a chief campaign goal and let it guide the rest of your campaign. Going off-course will make it harder to manage your campaign and keep costs down, while deviating from what makes your charity unique could mean accidentally copying another organisation’s idea.

There are multiple campaign goals …




5 Marketing Tips to Grow Your Startup

https://i.pinimg.com/564x/50/95/06/509506e5bfd426563d7eb9632e6461e2--marketing-budget-marketing-news.jpg
Startups are progressing rapidly, for every single 2nd three startups that are new be launched global. By this we could figure it down that, the overall the startups that are starting in the worldwide per hour and are: 11000 per hour and 25,9200 per day day . But, probably the most awful aspect is, in line with the research that is latest by CB Insights , of the many startups that are launched, only 10% associated with startup’s have succeeded additionally the reaming 90% regarding the startups failed.

It creates everybody else to consider, Why just 10% of this startups got succeeded therefore the remaining unsuccessful?

There may be numerous facets for the success as well as the failure’s for the startup. But away from all those, every startup must comprehend some of the advertising facets become in the list of that 10%.

1.Website

A website is a necessity for …