How does personal branding play a climactic role for B2B business executives?
If the word branding creates an image of a logo or company in your mind. You need to renew the definition of branding as it is a skillful process of building a brand. It should be the way that customers already associate a good feeling or a certain positive experience with it. It indicates the company’s uniqueness and selling strategy. However, the brand can be an individual product (e.g, Fanta), service (e.g; foodpanda), or a company (e.g, Nike). But a new concept of personal branding has also been launched into the B2B business.
What is personal branding?
A relatively unique type of popular branding is personal branding I.e; on social media. People are described as brands when they build a brand around their person. Social selling on LinkedIn and people advertising products as influencers have become the new sensation. But this question of what is personal branding and how it is important still needs to be explained. In this article, you’ll get all the details about it.
Many salespeople use social branding very successfully to sell their solutions on social media. It is currently a trend in B2B sales; precisely because when you push social selling, you can not only benefit from the good branding of your company or products.
Personal branding is far better than company or product branding in B2B business
Your brand needs trust and seriousness to boost up the growth and give you a tailwind as a salesperson. Good personal branding in B2B sales represent the highest level of commitment and professional attitude. In B2B, we’re seeking higher sums than in B2C. So, As a salesperson, everything needs to be represented 100% of your company’s branding like price lists, one-pagers, presentations, and such.
Many people don’t consider the role of a business executive in personal branding but it does Matter. As only products, but also employees represent a brand. The owner of Amazon Jeff Bezos once said; “Your brand is what people say about you when you’re not in the room.”
- Since the post-covid-19 times, people always look for the reputation of the business executives on Google. So, it is important to maintain a good impression.
Perks of personal branding:
Such reputation of personal branding has huge positive as well as negative impacts as follows:
- It aids you to position yourself as a credible and trustworthy expert, especially on social media.
- You are perceived as an expert.
- Your pitches/product placements are taken seriously and not seen as spam
- It increases your visibility and makes the network convenient.
Disadvantages:
There are some of the the the negative impacts as well:
- You have to generate more excellent content.
- Your pitches must have the same standards as your posts: highly customized and professional
- It boosts up the pressure to deliver and receiving negative reactions can have a bad impact on you.
- You’re more exposed to negative attention quickly by making minor mistakes.
Verdict:
Personal branding gives your B2B sales the “expert boost” and is extremely powerful, If you don’t mind the negative aspects of personal branding, go for it! Consider personal branding to achieve more deals. Position yourself as a professional in your field and potential buyers notice your competence already before a sales conversation. It boosts up the business outreach by showing the profile visitors or readers of your posts how your community perceives you which creates additional trust in your brand.