Monthly Archives: November 2018

The return of billboard advertising and its ability to capture an audience

Over the years, we’ve witnessed an array of advertising methods, from dibond signage to outdoor banners. Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place.

Research has suggested that the first billboard was used sometime in the 1830s across New York City, with the first business leased one in 1867. However, since then, this form of print marketing has become a staple of advertising and has even played a part on the silver screen as a crucial prop in recent blockbuster, Three Billboards Outside Ebbing, Missouri.

There’s many benefits to billboards too, including an increased ROI. If you’re not convinced, find out why billboard advertising might be the boost your brand needs…

The power of billboard advertisement

Did you know that in the UK, the average Brit spends 16 minutes in the view of an …