No, it doesn’t. Postage fees are exactly the same for both paper and laminated direct mailers, which is excellent news for marketers using direct response as a part of their marketing mix. You can maximize your marketing impact by sending customers and prospects a “plastic” laminated mailer at regular automation letter or postcard pricing. The USPS ruled in 2018 that the only caveats are that the laminated mailer must meet the following criteria:
- It must be made of paper under the laminate
- It must have rounded corners that don’t exceed a maximum radius of .125 inches
- It must be part of a presorted automation mailing with an Intelligent Bar Code
You can even include perforations, such as mini-coupons or membership key tags, as long as they meet specific postal code criteria.
Why Choose a Laminated Mailer?
According to the Direct Marketing Association, or DMA, studies and feedback from direct …