Tagged in: Mail

Does it Cost Extra to Mail a Laminated Mailer?

No, it doesn’t. Postage fees are exactly the same for both paper and laminated direct mailers, which is excellent news for marketers using direct response as a part of their marketing mix. You can maximize your marketing impact by sending customers and prospects a “plastic” laminated mailer at regular automation letter or postcard pricing. The USPS ruled in 2018 that the only caveats are that the laminated mailer must meet the following criteria:

  • It must be made of paper under the laminate
  • It must have rounded corners that don’t exceed a maximum radius of .125 inches
  • It must be part of a presorted automation mailing with an Intelligent Bar Code

You can even include perforations, such as mini-coupons or membership key tags, as long as they meet specific postal code criteria.

Why Choose a Laminated Mailer?

According to the Direct Marketing Association, or DMA, studies and feedback from direct …

Advantages of Couriers Over Mail

Businesses have more options than ever when it comes to mailing letters and packages. And while the low cost and convenience of the U.S. Postal Service is appealing, delivery times are far from guaranteed, unless a premium is paid. Private services like UPS and FedEx certainly have their advantages, too, but their costs add up quickly, and they aren’t particularly advantageous locally. If you have a small company that sends packages, letters, or memos around your town regularly, it’s worth considering hiring a same day courier Pennsylvania.

Regular Deliveries

A great advantage of a courier service is that they will typically set a regular pickup and delivery time at your business. Since their volume is much smaller than the USPS, UPS, or FedEx, they can usually come close to a set time, give or take a few minutes. This makes it much easier for you to plan your day …