If the word branding creates an image of a logo or company in your mind. You need to renew the definition of branding as it is a skillful process of building a brand. It should be the way that customers already associate a good feeling or a certain positive experience with it. It indicates the company’s uniqueness and selling strategy. However, the brand can be an individual product (e.g, Fanta), service (e.g; foodpanda), or a company (e.g, Nike). But a new concept of personal branding has also been launched into the B2B business.

What is personal branding?

A relatively unique type of popular branding is personal branding I.e; on social media. People are described as brands when they build a brand around their person. Social selling on LinkedIn and people advertising products as influencers have become the new sensation. But this question of what is personal branding and how it …